Do you know the problem that your company has set out to solve? With the many needs and demands that arise in the day-to-day operations of your business, it can be easy to overlook the central aim of your brand. However, to move your business towards growth, it is crucial to use this fundamental problem as an anchor for how you move forward within your business.
In today’s episode, I share how answering a question and solving for a problem led me to develop the Channel Clinical brand effectively and why it is so essential to keep problem-solving at the forefront of your business development process. I share why it is vital to know what your company’s “guiding star” is and how incorporating creative practices into your routine as an entrepreneur can be beneficial. I also highlight how reaching outside of your industry can provide an increased breadth of insight and feedback that can help elevate your brand.